Book the on-site seminar that helps salespeople and entrepreneurs craft great, attention-getting sales letters and e-mails—and gain a clear edge over the competition.

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Score a critical communications advantage

Whether you manage a professional sales staff or you're responsible for helping small-business owners to grow their enterprise, you'll help your team by adding "Winning Sales Writing" to your training agenda.

This live seminar program, held privately at your location, is structured as a concise, information-packed one- to two-hour session—ideal as a highlight for an upcoming general sales meeting, skills-based training workshop, or off-site sales retreat.

Give them the skills they need to win new customers.

In a tough economic climate, sales pros seek any angle that produces results. Personal communications skills are critical—yet while most ambitious salespeople and entrepreneurs are comfortable chatting in person or on the phone, many agonize over the idea of making their pitch in a letter or e-mail.

"Winning Sales Writing" delivers smart, insightful tips and techniques that help sales pros and entrepreneurs use persuasive language to bring a written message to life. It's a dynamic interactive session using real-world examples and engaging ideas to help motivated professionals overcome an aversion to writing, gain their clients' trust, and ultimately generate new business.

Seminar instructor Ralph Allora is a marketing and copywriting veteran with extensive experience delivering results-producing communications for global sales staffs, and is the author of Winning Sales Letters—From Prospect to Close (McGraw-Hill, 2009).